Twitter is an immensely popular micro-blogging platform. It allows you to write 140 characters on any subject that you like and send it out to the world. It gets read by three types of people: those that follow you, those that find you and those that follow people that find and re-tweet you.
Think about the potential and the challenges inherent in that concept. You can write anything. There\’s no law saying you have to share what your cat had for dinner. You can share content that is valuable to someone. You could even write a post that qualifies as \”epic shit\”.
So, deciding if you\’ll post value or garbage is challenge number 1. Challenge number two is finding new people who will follow you. When you start you have no followers. But, Twitter is searchable. Create good content with tags and people will find you.
Twitter works on the basis of a hashtag (\”#\”). You tweet whatever you want, and include in that a hashtag that describes your post. An example is #legalization or #OWS. Someone searching for Occupy Wall Street info on Twitter will soon learn that the hashtag is #OWS. If they search that they find you. If they find you they can re-tweet you or follow you. And, they can go to your website.
That\’s a lot of work for a suspect who may never buy. Don\’t forget, though, that the process can be automated to occur when something else you do happens. For example, if you blog about your business or product WordPress can automatically tweet each blogpost. If you have multiple posts for each part of your business you have multiple tweets, all leading back to your website. The initial set up and some maintenance is all that is required.
If you do not have a steady stream of business announcements you can try another route. Visit a site like all top.com, search it for good industry related info and re-tweet that. That will generate some traffic.
Remember what the goal is and what the goal isn\’t. You want your company to be easily found in the web by existing and new clients. You need a webpage that either sells on its own or gets the prospect to communicate with you. That means you need twitter to send traffic to you, probably through your webpage. Keep that directional concept clear.
Create good content that your niche wants. Combine that with smart, searchable hash tags. Make sure you include your target URL so the Twitter traffic can get to your site.