Everyday folks search online for mlm success secrets as they are desperate to take their business to the next level, so today I wrote this article to help those that may be considering taking their network marketing business online. Marketing online is certainly going differ a lot from the offline methods you may be used to; From my experience I have discovered that building my mlm business on the internet has some definite advantages to traditional methods but by the same token it should not ever replace offline networking. The whole reason MLM works is because people interact with one another and you can’t rely completely on the internet for this. It’s important to still make that call and meet belly to belly when needed!
There are 2 big benefits of using internet network marketing to develop our business, number one, the number of individuals researching on the internet for business opportunities runs into the millions so we have a massive market of prospects. Let’s face it, most of us starting out in mlm do not have a vast network of offline business contacts or indeed any significant ‘lead list’ so we are unable to hit the road running. The 2nd great advantage is the leverage that the internet gives us, the work of generating leads and following up with those leads can be done for us automatically using various mechanisms. When it come to following up with our leads the internet really is fantastic, always remember though that it cannot completely replace actually calling our leads on the phone, we just do not need to cold call in our business which is great.
There are some principle systems we need to implement when promoting our business on the internet,
1) It’s essential that you have your own webspace. By not having a webpage you will have a tough time doing business online. You will need an ‘opt-in’ page where potential prospects can give you their contact details in exchange for something of value. You might consider offering an e-book or maybe a training course of some description to entice your visitor to opt in. When giving stuff away ensure it’s useful!. You will also need an autoresponder, this will send out emails for you on auto pilot. It’s pretty simple, you come up with some killer email copy, load it into the emailer, tell it when to send them and your system will keep in contact with all your prospects on auto-pilot!
2) It’s important that you then master traffic generation. No internet business will produce much without regular visitors. Lots of consistent traffic and valuable content on your site means you will have new leads every day which is fantastic for your business and means you will soon be earning money from affiliate commissions and ultimately new recruits into your business.
3) In order to take your leads through a scientific sales process you need to have a good sales funnel in position, in this process your leads will keep on receiving relevant and worthwhile information from you. They will also at predefined times be offered products that have a low cost, when they buy of course you will then be making some nice commissions which you can use to fund your marketing expenses. During their transition through your sales funnel, you will be building a relationship and trust with these people with your regular contact and by offering value. Of course the ultimate aim is then to gradually increase your prospects exposure to your primary mlm opportunity. This is a great way to market that will bring great results and it means you have a base of customers that you can sell to repeatedly. ‘The money is in the list’ – have you come across marketers who say that? they are indeed right!